be more
content
bmc thought(ful) leadership
This strategic creative solution is for you if you're a founder or leader who . . .
wants to be more visible, respected and trusted
wants to stand out from the noise of all the AI-generated opinions
wants to attract higher quality staff - and keep them
wants to influence your industry and/or wider environment
wants to rediscover the joy of why you went into this in the first place
wants to see career opportunities open up
Traditional thought leadership shares what you - or in many cases AI - know. With bmc thought(ful) leadership you can share the unique value you have from lived experience that AI can't replicate. Our approach focuses you not on a content production schedule, but on being a better leader and showing how you listen, think and act - in real time, in real situations, with real people. This wins the greater connection, belief and trust you need to achieve your long-term goals.
"People will forget what you said, but they will never forget the way you made them feel."
MAYA ANGELOU
Raising your visibility takes courage and consistency. But it's surprising what you can feel confident enough to do if someone has your back. With bmc thought(ful) leadership, we'll support you through the whole end-to-end, ongoing process - although you can choose just one part if you feel that's right for you.
STEP 1
Discovery
We unearth the earned authority and empathy activities within your leadership style.
Our process starts with two to three 1:1 discovery sessions to uncover your unique value. Not just your experience, expertise and opinions, but how you've listened to others, thought and responded to make a difference.
STEP 2
Strategy
A plan for ensuring your empathy is an active practice and your earned authority connects.
It takes around a fortnight for us to together craft a strategy for:
-
Doing - what empathy activities look like for you.
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Thinking - how you can capture your ideas and decision-making.
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Publishing triggers - so your content isn't to satisfy an online schedule, it's for real-world relevance.
STEP 3
Creation
We support you to make your empathy and earned authority visible - consistently.
Every month, we apply the strategy to develop your leadership. We use your real-life, real-time, in-person experiences to show and prove your leadership through content. We don't just make content that broadcasts your opinions.
STEP 4
Evaluation
We check progress and ensure that you don't just post more, you post more meaningfully.
We help you set and track appropriate goals, evolving your strategy accordingly. As for any sort of thought leadership, you shouldn't evaluate it by quick wins such as sales. Meaningful KPIs include staff retention and recruitment, increased investment, influence over your environment, and boosting your career prospects.
This is for you if you're a founder or leader who . . .
needs a big idea to reframe problems, to open opportunities and solve conflict
needs to stand out and reach more of the right people
needs to raise your game to win more work or better value work
wants to attract higher quality staff, motivate them and keep them
needs to adapt to a changing environment in order to survive or thrive
needs to develop a new product, identify new markets or win funding for growth
wants to see progress towards both your business and personal goals
wants to make the competition think "what just happened?"
"Brand is the single most important investment you can make in your business."
STEVE FORBES
Our bmc breakthrough blueprint has four elevations, which we can use as an entire end-to-end process, or as four standalone programmes, or as selected smaller projects, to make the difference you need. We can work intensively at a sprint or paced out, to suit your timescale and budget.
We bring a fresh, external perspective to your business - reframing known problems, uncovering hidden ones, and identifying insight with real commercial potential.
Using proven methods like Tension Mapping and Six Thinking Hats, we work with you to turn complexity and blockers into clarity and opportunities. We use ideation techniques for the creative leap you need for a business breakthrough. And we test developed strategies for impact, before implementation.
ELEVATION 1
Brand
big
thinking
Defines the problems worth solving - and solves them
We bring a fresh, external perspective to your business - reframing known problems, uncovering hidden ones, and identifying insight with real commercial potential.
Using proven methods like Tension Mapping and Six Thinking Hats, we work with you to turn complexity and blockers into clarity and opportunities. We use ideation techniques for the creative leap you need for a business breakthrough. And we test developed strategies for impact, before implementation.
ELEVATION 2
Brand
world
building
Shapes your business reality, not just brand guidelines
We bring a fresh, external perspective to your business - reframing known problems, uncovering hidden ones, and identifying insight with real commercial potential.
Using proven methods like Tension Mapping and Six Thinking Hats, we work with you to turn complexity and blockers into clarity and opportunities. We use ideation techniques for the creative leap you need for a business breakthrough. And we test developed strategies for impact, before implementation.
ELEVATION 3
Brand
community
building
Activates your people without them relying on you
We bring a fresh, external perspective to your business - reframing known problems, uncovering hidden ones, and identifying insight with real commercial potential.
Using proven methods like Tension Mapping and Six Thinking Hats, we work with you to turn complexity and blockers into clarity and opportunities. We use ideation techniques for the creative leap you need for a business breakthrough. And we test developed strategies for impact, before implementation.
ELEVATION 4
Brand
gravity
generation
Keeps people in your brand world and draws more
"Brand is the single most important investment you can make in your business."
STEVE FORBES
Let's talk.
