be more
content
Imagination
with its sleeves
rolled up
Our bmc blueprint is a strategic creative method for achieving business breakthroughs informed by our decades of experience as senior strategic leaders, creatives and business people.
Our bmc blueprint is tried and tested, informed by our decades of experience as senior strategic leaders, creatives and business people.
During our careers, four of us have run our own businesses and we've all worked for and with a wide range of organisations - a few are shown here. Our experience spans creative agencies, private and public sector enterprise organisations, SMEs, micro-businesses and multi-national companies.
"Without creativity, there would be no progress and we would forever be repeating the same patterns."
EDWARD DE BONO
We're not for everybody - and that's OK. Because we're not here to jazz up the status quo. We're here to make a strategic creative leap that produces positive change. To achieve this, we have to tackle tough situations you've been ignoring and challenge decisions you've made, opening up new ways of doing things. Otherwise, we're just repeating the same patterns and you won't make breakthroughs.
If you’re ready to dig deeper, to operate out of your comfort zone, to shake things up then push on to the other side and double-down with resilience and purpose, we've got your back. With our bmc blueprint, the journey is as important to us as the destination. We show up with humour and a warm smile. Plus we bring the good biscuits.
be more content philosophy
Your commitment
Dream budget or a shoestring, our experience means we know all the options to make the most of whatever you've got.
But investing in strategic creativity isn't just about money. The more everyone brings to the table, the more powerful the outcome. When you make space for the process - with time, energy, input and openness - everything works faster and hits deeper.
Hierarchy doesn't impress us. Getting stuck in does.
Be more invested
Our approach
We don't start with outputs ("I need a video"), it starts with understanding challenges ("I need everyone on the same page").
We don't measure success by volume ("That's a month of posts!") but by outcomes ("We're building a brand world that people now want to connect with").
And we don't compete, we collaborate - with both existing resource and AI - because together we can be more.
Be more optimised for breakthroughs
Our values
Owed respect for all humans and earned respect for hard-won professional expertise
Authenticity and honesty - we show up as our real selves - no professional performance, business gameplay or creative faff
Strategic creative bravery - we don't do "safe" but we also don't do "loud" just because we can, we're daring by design.
Giving back - because it sparks joy, simple as that.
Be more your best self
Our four sustainability focuses
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Creative integrity - we produce meaningful responsible work that doesn't greenwash, mislead or exploit.
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Creative footprint - we minimise our environmental and digital impact.
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Circular creativity - we craft ideas and assets that can be adapted and reused for maximum shelf life.
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Community creativity - we build and nurture relationships - with clients, collaborators and the world around us - that benefit each other and last.
Be more than reduce, reuse and recycle
Our commitment to value for money
We make sure we deliver on the UK National Audit Office's four drivers of value for money:
equity - accessibility and inclusivity for all
economy - being a boutique agency keeps costs down
efficiency - our experience means our processes are best practice
effectiveness - partnering long-term means we can measure, learn, evolve and improve
This empowers confident reporting as well as successful outcomes.
Be more return on investment
We believe that strategic creativity shouldn't be an expensive luxury. We've developed ways that give any founder or leader access to our bmc blueprint to achieve breakthroughs.
#1 Partnership
This is the way to get the most value from us. Partnership means regular dialogue, so we nurture instinctive two-way understanding and so we're on hand early, when small inputs from senior thinkers can have a big impact. This isn't about more meetings, it’s about better timing - ensuring that we don't miss the opportunities for us to make the most difference for you.
Partnership is scalable, starting at £450 + VAT per month (one month's notice either side) for 3 hours of our brains.
Connect (1 hour) - an open, informal conversation about your current challenges, priorities and opportunities.
Think (1.5 hours) – we review our conversation and any key materials (e.g. insight, competitor activity etc) and use our bmc blueprint to map strategic creative solutions to your situation.
Progress (0.5 hour) - we report back, discuss and agree next steps.
Partnership ensures that you avoid wasting significant time and money circling round without evidence-based ideas while issues are escalating. It can take the tough stuff off your to-do list and get difficult projects kickstarted. It means we can do what we do best, when we need to do it, to amplify your expertise, empower business breakthroughs and make your life easier and happier.
#3 Intervals
Our bmc blueprint - or a strategic creative solution from it - paced over a set number of days each month. Great for best discounts from us and easiest budget control for you.
#4 Coaching
Training sessions or collaborative workshops.
#3 Intervals
A project paced over a set number of days each month. Great for easy budget control.
#5 Team
We embed ourselves as staff, without the overheads, for as often and as long as you need. (Remember what we said about making life easier and happier?
#4 Coaching
Strategic creative training sessions or workshops (not the kind people do on Monday and forget by Friday) - on brandcraft, compliance, writing in plain English and tone of voice . . . just ask.
#3 Intervals
A project paced over a set number of days each month. Great for easy budget control.
#2
Sprint
A fast-track, intensive approach for when challenges are urgent.
#2 Sprint
A fast-track, intensive application of our bmc blueprint - or a strategic creative solution from it - for when challenges are urgent. You get all brains in top gear and all hands on deck. Be more VFM, more ROI, more WOW at top speed.
#2
Sprint
A fast-track, intensive approach for when challenges are urgent.
#2 Sprint
A fast-track, intensive approach for when challenges are urgent.
#2
Sprint
A fast-track, intensive application of our bmc blueprint - or a strategic creative solution from it - when challenges are urgent. You get all brains in top gear and all hands on deck. Be more VFM, more ROI, more WOW at top speed.
#3
Intervals
Our bmc blueprint - or a strategic creative solution from it - paced over a set number of days each month. Great for best discounts from us and easiest budget control for you.
#4
Coaching
Strategic creative training sessions or workshops (not the kind people do on Monday and forget by Friday) - on brandcraft, compliance, writing in plain English and tone of voice . . . just ask.
#5
Team
We embed ourselves as staff, without the overheads, for as often and as long as you need. (Remember what we said about making life easier and happier?)
#2 Sprint
A fast-track, intensive approach for when challenges are urgent.
#6 Zero upfront
For businesses in serious trouble - no budget, no time, no clue what to try next . . . We very occasionally take on high-risk, high-reward partnerships where you pay nothing until we hit agreed performance targets. Then we take a pre-agreed share of net profit (typically 10–20%) for a fixed period (usually 12-24 months). If you’re on the edge and still believe your business can be brilliant, talk to us - we might just believe in it too.
#7 Fee waived
For charities or not-for-profits doing something amazing, but struggling to stay afloat . . . We take on one pro bono project at a time, where you incur only essential, agreed third-party costs. This could be a brand refresh, a campaign concept, a storytelling or social media strategy, a team workshop, even a new website . . . All we ask is that your cause is clear, your team is committed, and that you’re open to bold ideas. If that sounds like you, get in touch.
Our place or yours?
If you'd like to meet us face to face, our office is in the Jewellery Quarter, Birmingham, UK (see our Contact page) - so if you're within reach, we can meet you there . . . or we can come to you. We also have bases in the South-West of the UK (Devon) and in Germany (Berlin). And of course we're happy to work with you remotely, wherever in the world you may be.
Let's talk.
