be more
content
Your blueprint for breakthroughs
What we do is for you if you're a founder or leader who . . .
wants to stop working flat out and not seeing any difference
wants to attract higher quality staff - and keep them with you
wants to stop envying other brands and be the brand others envy
wants to rediscover the joy of why you went into this in the first place
wants to make the competition think 'what just happened?'
Think of strategic creativity as your business fuel and brand as your powertrain.
be more content exists to brandcraft your business to fire on all cylinders.
"Your brand is the single most important investment you can make in your business."
STEVE FORBES
Brand is much more than your logo, font and colours. Brand is the purpose of your organisation. Brand is the promise you make to your staff, stakeholders, clients and customers. Brand is the perception and behaviour that makes them believe in you, and the feeling they get when they interact with you. You can use brand to supercharge every aspect of your business. It's the most powerful trick of all, if you realise it's up your sleeve and know how to use it.
The bmc blueprint for business breakthroughs
Elevation #1
Brand problem-solving
Organisations today are built with audiences, not just for them. So it's critical to understand the people who matter and what matters to them - whether they're your customers, clients, stakeholders or staff. Through insight and analysis, we uncover the real challenges beneath the obvious issues, and the opportunity gems that can unlock new directions and connections.
Be more incisive and ingenious
Strategic creative solutions we might use:
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audience insight and opportunity identification
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problem definition and solutions design
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design thinking for innovation
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concept development and testing
Elevation #2
Brand world building
Once we've delved into who your customers and clients, stakeholders and staff are, we don't stop there. We concentrate on who they want to become. Your brand is where their aspiration overlaps with what you do, why you do it, how you do it and who you are. We focus on how someone wants to feel when they experience your organisation, the person it enables them to be. Your brand world needs to be personal to you, so your audiences can get close to you. And it needs to be consistent across a whole brand ecosystem, where the people you want to connect with can loop back and forth between seamless touchpoints - and critically, where they want to.
Be more you
Strategic creative solutions we might use:
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brand audit, strategy, story and identity
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narrative and experience design
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brand toolkits of guidelines, templates and assets
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thought leadership - we elevate your personal brand through a discovery session, crafting a content strategy and creating an ideation pipeline that maximises your potential with consistency
Elevation #3
Brand community building
People connect with people. But try to reach everyone and you'll end up connecting with no one. We concentrate on brandcrafting the everyday experiences and online platforms, channels, algorithms that reach the people who matter. And we focus on comms, marketing, engagement and experiences that allow them to interact with you, build a relationship with you and get to know the others in your brand world, building it together.
Be more collaborative
Strategic creative solutions we might use:
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strategy, design and development of high-converting websites
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online and offline comms and marketing strategies
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channel and social direction
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staff and stakeholder engagement strategies
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sales enablement staff sessions and materials
Elevation #4
Brand gravity content creation
In markets that are today, through technology and AI, a much more equal playing field, we craft your brand world by showing that you're real, empowering people to trust you. The creative content to do this for you is open and intimate, sharing your lived experience. Stories that tell how you got from idea to impact, lessons learned, data made meaningful through narrative . . . they're all important. But so is user-generated content, that allows your audiences to share what their personal experience of your organisation means to them. This is one aspect of what we mean by being more in terms of content creation. Other ways we empower your content creation to be more is by acting as your extended team when you need us and also sharing our creative expertise with you through training sessions and collaborative workshops.
Be more close up and personal
Strategic creative solutions we might use:
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creative strategy - a plan for the right words and pictures over the long-term
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content strategy and content creation - so the right people hear the right thing in the right way, and can talk back to you
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content capture - photos, film, and audio in the bank for when you need them
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content curation - for your content's widest use and longest life
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training sessions and workshops that make your and your staff's lives easier and happier
The bmc strategic creative system uses brand in four ways to achieve your business breakthroughs.
10-second stories
Not assumption - insight
When crafting a creative comms strategy for recruitment for Europe's largest infrastructure project, we tested three approaches with audiences across the country, revealing that a future-focused narrative resonated most - clear evidence to guide national hiring campaigns.
Be more evidence-based
Not blocked - unity and progress
We created a big idea for the HS2 Curzon Street visitor centre that brought diverse stakeholders together around a shared story of Birmingham’s future and resulted in budget allocation for the project.
Be more inspired
Not the real problem - a hidden challenge
We uncovered that an events agency rebrand request needed to start with alignment of their leadership team around a clear growth strategy, turning their rebrand brief into a catalyst for confident business direction.
Be more empowered
Not conflict - collaboration
We uncovered that a storytelling brief for a global technology innovation hub actually first required alignment between local and global teams, to unlock progress through a shared strategic narrative.
Be more aligned
Not founder reliant - founder freed
We built the first digital presence for a successful HVAC business, helping it attract senior talent and move beyond reliance on the founder’s personal reputation.
Be more scalable
Not outdated - future proofed
We repositioned a heritage hair salon around a modern take on traditional craft, helping it connect with younger audiences without losing loyal clients.
Be more relevant
Not held back - unleashed
We built a new brand, name and positioning for an international events agency, reflecting its evolution into a broader creative partner and sharpening its competitive edge.
Be more future focused
Not mystery - meaning
We redefined the health and safety brand at Europe's largest infrastructure project to clarify responsibilities and inspire behaviour change across some of the world's largest construction companies in their supply chain.
Be more influential
Not regulation fatigue - compliance
We translated complex global healthcare regulations into a visual at-a-glance infographic approach, helping colleagues across multiple countries work confidently and compliantly.
Be more clear
Not the underdog - now top dog
We created a new website and strengthened the brand of a fast-growing electrical engineering company, helping it compete for larger contracts and stand out from competitors.
Be more credible
Not anxious uncertainty - consistency
We decided on an event creative comms strategy for a newly combined global healthcare organisation that reinforced continuity and stability during a period of significant change.
Be more trusted
Not different - people just like you
We crafted a messaging strategy that reframed a controversial public project around shared goals with communities, helping transform scepticism into more open and constructive conversations.
Be more connected
Not informing - storytelling
Through creating a strategy-aligned social media toolkit, we raised the creative quality of a political lobbying campaign by a national holiday and home parks member body, so it grabbed attention, made meaning and influenced opinions.
Be more standout
Not Parliamentary criticism - approval
We raised the quality of public-facing creative communications from a controversial national infrastructure project by achieving the Plain English Campaign Crystal Mark for complex legal documents and ensuring they were accessible for diverse communities.
Be more EDI
Not noise - harmony
We empowered community engagement teams in different global companies to present one clear, consistent brand voice to diverse communities by developing a suite of communication templates and assets hosted on a third-party platform, enabling both easy user experience and central control.
Be more efficient and effective
Data turned into story. Identity before service/product. Feelings before features. Not linear journeys - ecosystems. Not funnels - immersive loops.
Data turned into story. Identity before service/product. Feelings before features. Not linear journeys - ecosystems. Not funnels - immersive loops.
Let's talk.
