be more
content
insight + imagination = impact
"Logic will get you from A to B, but imagination will take you everywhere."
ALBERT EINSTEIN
We're creative consultants who live Einstein's philosophy. Our approach is analytical, logical and methodical, but with added imagination, for the strategic creativity that can power businesses to stand out, scale, transform and grow. Think of us as strategic advisory, brand consultancy, marketing and engagement team, and creative studio all rolled into one.
Below are a few examples of what we do and what we achieve. We're happy to talk you through case studies - if you'd like more detail, just give us a shout.
This is for you if you're a founder or leader who . . .
needs a big idea to reframe problems, to open opportunities and solve conflict
needs to stand out and reach more of the right people
needs to raise your game to win more work or better value work
wants to attract higher quality staff, motivate them and keep them
needs to adapt to a changing environment in order to survive or thrive
needs to develop a new product, identify new markets or win funding for growth
wants to see progress towards both your business and personal goals
wants to make the competition think "what just happened?"
"Brand is the single most important investment you can make in your business."
STEVE FORBES
Our bmc breakthrough blueprint has four elevations, which we can use as an entire end-to-end process, or as four standalone programmes, or as selected smaller projects, to make the difference you need. We can work intensively at a sprint or paced out, to suit your timescale and budget.
We bring a fresh, external perspective to your business - reframing known problems, uncovering hidden ones, and identifying insight with real commercial potential.
Using proven methods like Tension Mapping and Six Thinking Hats, we work with you to turn complexity and blockers into clarity and opportunities. We use ideation techniques for the creative leap you need for a business breakthrough. And we test developed strategies for impact, before implementation.
ELEVATION 1
Brand
big
thinking
Defines the problems worth solving - and solves them
We bring a fresh, external perspective to your business - reframing known problems, uncovering hidden ones, and identifying insight with real commercial potential.
Using proven methods like Tension Mapping and Six Thinking Hats, we work with you to turn complexity and blockers into clarity and opportunities. We use ideation techniques for the creative leap you need for a business breakthrough. And we test developed strategies for impact, before implementation.
ELEVATION 2
Brand
world
building
Shapes your business reality, not just brand guidelines
We bring a fresh, external perspective to your business - reframing known problems, uncovering hidden ones, and identifying insight with real commercial potential.
Using proven methods like Tension Mapping and Six Thinking Hats, we work with you to turn complexity and blockers into clarity and opportunities. We use ideation techniques for the creative leap you need for a business breakthrough. And we test developed strategies for impact, before implementation.
ELEVATION 3
Brand
community
building
Activates your people without them relying on you
We bring a fresh, external perspective to your business - reframing known problems, uncovering hidden ones, and identifying insight with real commercial potential.
Using proven methods like Tension Mapping and Six Thinking Hats, we work with you to turn complexity and blockers into clarity and opportunities. We use ideation techniques for the creative leap you need for a business breakthrough. And we test developed strategies for impact, before implementation.
ELEVATION 4
Brand
gravity
generation
Keeps people in your brand world and draws more
"Brand is the single most important investment you can make in your business."
STEVE FORBES
10-second success stories
Not assumption - insight
When crafting a creative comms strategy for recruitment for Europe's largest infrastructure project, we tested three approaches with audiences across the country, revealing that a future-focused narrative resonated most - clear evidence to guide national hiring campaigns.
Be more evidence-based
Not blocked - unity and progress
We created a big idea for the HS2 Curzon Street visitor centre that had the potential to unite diverse stakeholders together around a shared story of Birmingham’s future. This resulted in budget allocation for the project.
Be more inspired
Not the real problem - a hidden challenge
We uncovered that an events agency rebrand request needed to start with alignment of their leadership team around a clear growth strategy, turning their rebrand brief into a catalyst for confident business direction.
Be more empowered
Not conflict - collaboration
We uncovered that a storytelling brief for a global technology innovation hub actually first required alignment between local and global teams, to unlock progress through a shared strategic narrative.
Be more aligned
Not founder reliant - founder freed
We built the first digital presence for a successful HVAC business, helping it attract senior talent and move beyond reliance on the founder’s personal reputation.
Be more scalable
Not outdated - future proofed
We repositioned a heritage hair salon around a modern take on traditional craft, helping it connect with younger audiences without losing loyal clients.
Be more relevant
Not held back - unleashed
We built a new brand, name and positioning for an international events agency, reflecting its evolution into a broader creative partner and sharpening its competitive edge.
Be more future focused
Not mystery - meaning
We redefined the health and safety brand at Europe's largest infrastructure project to clarify responsibilities and inspire behaviour change across some of the world's largest construction companies in their supply chain.
Be more influential
Not regulation fatigue - compliance
We translated complex global healthcare regulations into a visual at-a-glance infographic approach, helping colleagues across multiple countries work confidently and compliantly.
Be more clear
Not the underdog - now top dog
We created a new website and strengthened the brand of a fast-growing electrical engineering company, helping it compete for larger contracts and stand out from competitors.
Be more credible
Not anxious uncertainty - consistency
We decided on an event creative comms strategy for a newly combined global healthcare organisation that reinforced continuity and stability during a period of significant change.
Be more trusted
Not different - people just like you
We crafted a messaging strategy that reframed a controversial public project around shared goals with communities, helping transform scepticism into more open and constructive conversations.
Be more connected
Not informing - storytelling
Through creating a strategy-aligned social media toolkit, we raised the creative quality of a political lobbying campaign by a national holiday and home parks member body, so it grabbed attention, made meaning and influenced opinions.
Be more standout
Not Parliamentary criticism - approval
We raised the quality of public-facing creative communications from a controversial national infrastructure project by achieving the Plain English Campaign Crystal Mark for complex legal documents and ensuring they were accessible for diverse communities.
Be more EDI
Not noise - harmony
We empowered community engagement teams in different global companies to present one clear, consistent brand voice to diverse communities by developing a suite of communication templates and assets hosted on a third-party platform, enabling both easy user experience and central control.
Be more efficient and effective
Can't everyone now use AI for DIY creative capability?
AI can generate ideas. But only humans can judge which ideas matter.
AI can create content - in volume, at speed. But only humans can decide if it's the right content.
AI doesn’t replace thinking - it rewards better thinking.
We bring the judgement from lived human experience and the strategic creative expert experience that turns AI into a real advantage for your business, instead of just a maker of noise.
We're the humans AI tools hope for.
Want a transparent brand checklist? To know the secrets of storytelling for scientists? To discover why you should make your identity immersive? To understand how your competitors are standing out through tactile rebellion and dopamine design? To get other tips, tools and templates - for free . . .
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To solve problems and turn ideation, brand, websites, marketing, engagement and content into revenue growth
Let's talk.
